NagaChaitanya_300110Sukumar, who had directed Arya, Jagadam and Arya 2 is planning to direct a romantic entertainer and the story was narrated to Naga Chaitanya and impressed him. Moreover, popular producer Allu Aravind had come forward to produce the film on the banner of Gita Arts. The same subject was planned with Varun Sandesh and Tamanna initially. But due to budget limitations, Sukumar dropped Varun Sandesh and approched Naga Chaitanya.

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